Although I generally advertise your open house in various media, occasionally I hold "open houses" without newspaper ads... Why do I do this?
If an open house is advertised in the newspaper, most buyers and realtors tend not to include a listing from their tour if it doesn't match the criteria they have established. If the home is in a community such as Sun City where many homes may be open every weekend, unadvertised open houses can be a productive way of widening the criteria of buyers.
Buyers tend to cruise around a bit checking out the neighborhood. As I remove the flyers from the flyer box during the open house, buyers must come into the house to satisfy their curiosity. This offers an opportunity for them to adjust their criteria, if they find features in your home that they like. Now they are comparing the features in your home, to those meeting their criteria.
Granted, this is a little thing to be sure, but I do a number of "little things", that when combined, can be the difference in selling your home.
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